The objectives of identifying
markets are:-
-
To give an
understanding of the way a global
communication system can help
reduce uncertainly in decision
making.
-
To describe
the process of global marketing
research.
-
To show the
problems associated with conducting
global marketing research.
Our strategy
for you starts with identifying
the types and categories of information
which are useful in marketing decision
making on a global scale. In International
marketing many organizations face
with a dilemma of having too much
data and to little information.
There is plenty of global data from
various sources, but often a lack
of specific information on countries
and markets. We help out by rendering
the precise information about the
vast market thus helping to reduce
uncertainty around decision making.
While searching for opportunities
in identifying markets globally
we help you overcome lack of knowledge
of the existence of possible new
market alternatives.
We help
you to identify markets by constituting
the following elements of the global
information system which may be
specific or general or both, making
you to decide on whether to enter
markets or not, in what degree and
what emphasis in terms of the marketing
mix.
* Economics
- rate of growth, incomes, level
of inflation.
* Social – people, culture, demographics.
* Political – risk, instability,
attitudes to foreigners.
* Technology – current, rate of
change, infrastructure.
* Resources – money, manpower, materials,
joint ventures.
* Fiscal – taxes, exchange rates.
* Institutions – money markets.
* Managerial – funds.
